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August book letter; Editorial
Let’s assume that we still write the way we were taught in the old days at our writing schools. The word was express yourselves, be true to yourselves, and whatever you do, don’t write for the money. Top be sure, you write only about what you honestly believe without undue pressure to succeed and you make sure to get a real job and write only as a hobby.
Today if you follow that concept, here’s what you have. Let’s assume you have come to writing later in your life after you have put away enough money to live on. You can start by printing chapters of your book in a blog and gaining readers. Then you can send your book to dozens of worthy agents using quick email. If you don’t succeed in these efforts to get a publisher, you can publish yourself at a very low cost. Without a publisher footing the bill, you have to do your own editing. Added to that you might have to hire a consultant to promote your book. Amazon can, for example, bring your book to market for pennies and there is no more need to have a garage full of vanity copies. Critical reviews can be found to improve your standing in the markets. To be frank, unless your book justifies a large outlay of promotional funds by some publisher, your ingenuity and money will be the main source of sales
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